I’m grateful to have gotten the opportunity to work on a design brief curated and presented by AADC, SA Health, the Mental Health Coalition of SA and the Don Dunstan Foundation this year for the 2023 AdMental event. Thank you also to the team at Showpony Advertising for providing feedback both during the design process and following the final presentation. The tagline “Tap Into Your Heart” relates to both the action of scrolling through social media and tapping the like button on a post, and in an emotional sense.